Mats Forssell
Design Director + Design consultant

The Absolut Company

The Absolut Company has a history in Sweden that dates back to 1879. Today they have the global responsibility for production and strategic marketing for global brands such as Absolut, Malibu and Kahlua.

As a long term design partner for the company, we created a new digital brand identity, as well as design and concept for the new corporate website.

We won a gold medal for the website and a silver for the identity in the Communicator Awards.
Agency — Söderhavet
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Contact —

Tel +46 73 0741244
E-mail hello@matsforssell.com
Social —

Instagram
LinkedIn
About —

Design Director with 10+ years experience working with brand identities and graphic design in digital contexts.

A history of successful design and identity work for global brands such as Absolut Vodka, MTG, SCA, LKAB and the country of Sweden, as well as small start-ups.

Part of the team behind the brand identity for the country of Sweden. Lead Design Director for sweden.se, the award winning digital brand identity and website for The Absolut Company and more.

Present —
Brand Designer at strategic design agency Osynlig.

Past —
Design Director at Söderhavet.
Designer, and Head of Design at Know IT Stockholm.