Mats Forssell

Creative Director  /  Copywriter

Creative director & copywriter with 20 years of experience working with brands, words and design. A record of successful projects for brands like Absolut, MTG, Discovery, JM AB, Houdini Sportswear, SCA, LKAB and the country of Sweden.
Lumiary, visual identity
Houdini Sportswear, visuals and copywriting for the Less concept.
Houdini Sportswear, concept, copywriting and design for the Houdini Circle store concept.
Absolut Vodka + The Absolut Company
Fritidsbåtsmuseet, copy and design
The country of Sweden, visual identity
High Coast Whisky, design and copy
Technichus Science Center, bespoke typeface and visual identity
High Coast Surf Designs for Jimmy Shibata
LOKAL, Visual Identity for interior architect David Fahlén
Botany Bay, limited edition dry gin for Hernö Gin feat. Four Pillars
Starbit, visual identity

Concept, copywriting and packaging design for Hernö Gin x Four Pillars special edition Botany Bay.

Current — 
Copywriter at Houdini Sportswear

Past —
Design & Brand Manager at High Coast Whisky
Design Director at Söderhavet
Brand Designer at UX agency Osynlig
Design Director at UX agency Osynlig
Designer, Art Director, Head of Design at Know IT Experience

Contact —
+46 730 741008

Social —