Mats Forssell

Creative Director  /  Copywriter
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hello@matsforssell.com
@forssellmats
linkedin.com/in/matsforssell/

Creative director & copywriter with 20 years of experience working with brands, words and design. A record of successful work for brands like Absolut, Houdini, MTG, Discovery, SolidSport and the country of Sweden.
Lumiary  
Houdini: Less
Houdini: Houdini Circle
Naturscen Skuleberget
Absolut + The Absolut Company
Fritidsbåtsmuseet
The country of Sweden
High Coast Whisky
SolidSport
Technichus Science Center
High Coast Surf Designs w/ Jimmy Shibata
LOKAL/ interior architect David Fahlén
Botany Bay for Hernö Gin feat. Four Pillars Distillery
Starbit

Concept, copywriting and packaging design for Hernö Gin x Four Pillars special edition Botany Bay.

Current — 
Copywriter at Houdini Sportswear

Past —
Design & Brand Manager at High Coast Whisky
Design Director at Söderhavet
Brand Designer at UX agency Osynlig
Design Director at UX agency Osynlig
Designer, Art Director, Head of Design at Know IT Experience

Contact —
+46 730 741008
hello@matsforssell.com

Social —
Instagram
LinkedIn

hello@matsforssell.com
@forssellmats
linkedin.com/in/matsforssell/

Contact —

Tel +46 73 0741244
E-mail hello@matsforssell.com
Social —

Instagram
LinkedIn
About —

Design Director with 10+ years experience working with brand identities and graphic design in digital contexts.

A history of successful design and identity work for global brands such as Absolut Vodka, MTG, SCA, LKAB and the country of Sweden, as well as small start-ups.

Part of the team behind the brand identity for the country of Sweden. Lead Design Director for sweden.se, the award winning digital brand identity and website for The Absolut Company and more.

Present —
Brand Designer at strategic design agency Osynlig.

Past —
Design Director at Söderhavet.
Designer, and Head of Design at Know IT Stockholm.